PRIVACY NOTICE FOR LIZ LANG CREATIVE, LLC DBA LIZ LANG PRODUCTION
(the “Company”)
Last updated: SEPTEMBER 1, 2026
Welcome to the Liz Lang Creative, LLC privacy policy.
Liz Lang Creative, LLC (collectively referred to as "we", "us" or "our" in this privacy policy and representative of all subsidiaries including but not limited to Liz Lang Production and Liz Lang Photo) are committed to protecting and respecting your privacy. This privacy policy will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.
1. Important information and who we are
1.1 Purpose of this privacy policy
This privacy policy aims to give you information on how Liz Lang Creative, LLC collects and processes your personal data through your use of our website, including any data you may provide us when you get in touch on behalf of your organization to obtain information about our services, make an enquiry to us, or interact with us by any other means. This policy will also address how we handle personal data that is provided to us by suppliers. In this case, the collection and processing of your personal information will also be subject to their own privacy policies, for which Liz Lang Creative, LLC has no control or responsibility.
This website is not intended for children and we do not knowingly collect data relating to children.
It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them.
1.2 Controller
Liz Lang Creative, LLC works under the dba of Liz Lang Production. This privacy policy is issued on behalf of the Liz Lang Creative, LLC so when we mention "Liz Lang Production", "we", "us" or "our" in this privacy policy, we are referring to the relevant dba in Liz Lang Creative, LLC responsible for processing your data.
1.3 Changes to this privacy policy
We may review this privacy policy from time to time and we will notify you of any changes by uploading the new version of it on our website. We will send you an e-mail or post an update notice on our website so that you become aware of the updated version of this policy. The “Last updated” date at the top of this policy will also be adjusted accordingly.
You are advised to review this privacy policy periodically for any changes. Changes to this policy are effective when they are posted on our website. Your continued use of the services and products after the effective date of any change will constitute your acceptance of all of the changes.
1.4 Your duty to inform us of changes
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
1.5 Third-party links
This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.
2. The data we collect about you
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, use, store and transfer different kinds of personal data about you as follows:
Identity Data: such as first name, last name - if an inquiry is submitted to us
Contact Data: such as home/ work address, email address and telephone numbers - if inquiry is submitted to us
Professional Data: such as name of your employer, business contact details, job title/ type, professional qualifications, education and/or work history, industry, location of employment - if inquiry is submitted to us
Billing Data: such as billing address, account numbers and bank information
Technical Data: such as internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access the website.
Usage Data: such as information about how you use our website and services.
Marketing and Communications Data: such as your preferences in receiving marketing from us and our third parties and your communication preferences.
On a few occasions, we may collect Special Categories of Personal Data where such information is necessary for the performance of our services (i.e, health-related data such as food allergies or dietary preferences where we need to make a restaurant booking for you, or information about ethnicity or body measurements if we are considering your profile for an extra or photo double role in a client’s campaign).
We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.
Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.
3. How is your personal data collected?
We use different methods to collect data from and about you including through:
Direct interactions. You may give us your Identity, Contact and Billing Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
get in touch with us to obtain information about our services;
sign up as a client;
request marketing to be sent to you
give us feedback or contact us
Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies.
Third parties. We may collect personal data about you from various third parties, such as:
analytics and search information providers such as Google Analytics; and
business partners (e.g casting and modeling agencies, artist representation agencies and talent service providers) which assist us with the provision of the services.
4. How we use your personal data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
Where we need to perform the contract we are about to enter into or have entered into with you.
To give you information about our services that you request through the website.
Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
Where we are subject to certain legal requirements which may require us to process your information. We may also be obliged by law to disclose your information to a regulatory body or law enforcement agency.
Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before processing a special category of data about you via email. You have the right to withdraw consent to such processing at any time by contacting us. We do not sell your personal data.
Purposes for which we will use your personal data
We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data.
| Purpose/Activity | Type of data | Lawful basis for processing including basis of legitimate interest |
|---|---|---|
| To register you as a new customer | (a) Identity(b) Contact(c) Professional | Performance of a contract with you |
| To process and deliver the services requested by you including: (a) Contact you in response to a request made on the website (b) Manage payments, fees and charges (c) Collect and recover money owed to us | (a) Identity(b) Contact(c) Professional(d) Billing(e) Marketing and Communications | (a) Performance of a contract with you(b) Necessary for our legitimate interests (to recover debts due to us) |
| To manage our relationship with you which will include: (a) Notifying you about changes to our terms or privacy policy | (a) Identity(b) Contact(c) Profile(d) Marketing and Communications | (a) Performance of a contract with you(b) Necessary to comply with a legal obligation(c) Necessary to keep our records updated |
| To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) | (a) Identity(b) Contact(c) Technical | (a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)(b) Necessary to comply with a legal obligation |
| To deliver relevant website content to you and measure or understand the effectiveness of how we serve to you | (a) Identity(b) Contact(c) Profile(d) Usage(e) Marketing and Communications(f) Technical | Necessary for our legitimate interests (to study how customers use our services, to develop them, to grow our business and to inform our marketing strategy) |
| To use data analytics to improve our website, services, marketing, customer relationships and experiences | (a) Technical(b) Usage | Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy) |
| To make suggestions and recommendations to you about services that may be of interest to you | (a) Identity(b) Contact(c) Professional(d) Technical(e) Usage(f) Profile(g) Marketing and Communications | Necessary for our legitimate interests (to develop our services and grow our business) |
Marketing
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.
Promotion:
We may use your Identity, Contact, Professional, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which services may be relevant for you (marketing).
You will receive marketing communications from us if you have requested information from us or purchased services from us or if you provided us with your details at some other time and, in each case, you have not opted out of receiving that marketing.
If you have already purchased goods or services from us, we may send you electronic marketing communications about services we feel may interest you (based on your prior experience with us) if you have not opted out from that marketing messages.
Third-party marketing
We do not sell or otherwise share your personal data with any third party for marketing purposes and we will get your express opt-in consent if we decide to do so.
Opting out
You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you.
Cookies
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.
5. Disclosures of your personal data
We will never sell your personal data to marketers or other third parties. We may disclose or otherwise provide anonymized/aggregated data to third parties.
Additionally, we may share your personal data with the following third parties (a) if you ask us to, (b) if it is necessary for the provision of the services, (c) if we have a legal duty to disclose it or (d) if applicable law allows us to do so for legitimate interests (e.g business reasons):
Internal Third Parties:
Other dbas under Liz Lang Creative, LLC umbrella
External Third Parties:
Service Providers (including business partners/ suppliers):
We engage a variety of service providers to enable us to provide the services to you. Those may be used to support IT and system administration services, distribute marketing materials, conduct marketing research, perform audits and provide professional advice.
We may also need to disclose your information to organise flights, hotels, work permits, car services or work visas required to fulfil our contracts or carry out any other administrative task in relation to the provision of our services.
Third-Party Acquirers:
We may sell your personal data to parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.
Government Authorities:
If we believe it is necessary or appropriate, we may share your personal data with government authorities, regulatory bodies or other third parties, including for purposes of: (i) enforcing the contractual arrangement we’ve entered into with you or other applicable agreements or policies; (ii) protecting our rights, property, privacy, or security, or that of others; or (iii) complying with applicable law, legal process, or government orders.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our service providers to use your personal data for their own purposes and only permit them to process your personal data for the specified purposes and in accordance with our instructions.
7. Data Security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
8. Data retention
How long will you use my personal data for?
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
We keep basic information about our customers (including Contact, Identity and Billing Data) for seven years after they cease being customers for tax purposes.
9. Your legal rights
Under certain circumstances, you have rights under data protection laws in relation to your personal data. Please click on the links below to find out more about these rights:
Request removal and erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it.
Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:
If you want us to establish the data's accuracy.
Where our use of the data is unlawful but you do not want us to erase it.
Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.
You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
If you wish to exercise any of the rights set out above, please contact us.
If you are a Californian resident using our services, please refer to the “Additional Information for Californian Residents” section at the end of this policy for more information about your rights as a consumer and the requests you may make under privacy legislation.
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.
We may need to request specific information from you to help us confirm your identity and ensure your right to access yor personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
10. Contact details
If you have any questions about this privacy policy or our privacy practices, please contact us by e-mail at info@lizlangproduction.com
Additional Information if you are a California Resident
This section provides additional details about the personal data we collect about California users and the rights afforded to them under the California Consumer Privacy Act or “CCPA”.
For more details about the personal data we have collected over the last 12 months, including the categories of sources, please see “The Data we Collect about You” section above. We collect this information for the business and commercial purposes described in the “Purposes for which we will use your personal data” section above. We share this information with the categories of third parties described in the “Disclosure of Your Personal Data” section above.
We do not sell and have not sold personal data in the preceding 12 months, as “sale” is defined in the CCPA.
Subject to certain limitations, the CCPA provides California users with the right to request more details on the categories or specific pieces of personal data we collect (including how we use and disclose this information), to delete their personal data, and to opt out of any “sale” of personal data that may be occurring.
California users may make a request pursuant to their rights under the CCPA by contacting us at the e-mail address provided in this policy and we will not discriminate against any users who exercise such rights under the CCPA. We will verify your request using the personal data available to us, including email address. Users can also designate an authorized agent to exercise these rights on their behalf.